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Banner Ads

Banner advertising gets you immediate, measurable results. You can rev up your branding message, or drive click-throughs to sales. Our banner ad choices allow you to pick from the size that meets your budget and needs.

Home Page Banner Rates

  2008
Cygnus Print Ad Rates		 2008
Non-Print
Ad Rates
Home Page
(rates per month) 		   
     
Above the fold    
Rotating Leaderboard
 $1,450 $1,800
728 x 90 (4 max.)    
Fixed 120 x 60 $1,385 $1,660
     
Below the fold    
Fixed 468 x 60 $1,060 $1,275
Fixed 300 x 250 $1,220 $1,465
Fixed 120 x 60 $895 $1,075


Run of Site Banner Rates (ROS)

Run of Site
(rates per month) 		2008
Cygnus Print Ad Rates		 2008
Non-Print
Ad Rates
120x60 (Mini-Banner) $610 $740
120x600 (Skyscraper) $1,310 $1,565
300x250 $1,500 $1,700
468x60 (Banner) $1,060 $1,270


Click here to Download a PDF of Ad Rates (2007 PDF -100K)


Banner File Sizes

Ad Unit Dimensions Max Size on Load Total Size
       
Leaderboard 728x90 30K 50K
Skyscraper 120x600 30K 50K
Medium Rectangle 300x250 30K 50K
Banner 468x60 16K 35K
Button 120x60 10K 25K


Accepted Formats for Banners

.gif .jpg .swf

As you may know, the most widely supported web image graphic formats are GIF and JPEG. This may add to you confusion--when should .GIF and when should .JPEG be used?

The easy rule to remember:

  • Use GIF format with graphics that you have created on your computer such as horizontal rules, buttons, or animation.
  • Use JPEG format when the images are scanned pictures or photographs.


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Flash Banners

All rich media ads are tested on a matrix of browsers and platforms before posting. This process requires a MINIMUM of FIVE business days to test rich media for performance, stability & compatibility.

General Information/Requirements

  • Flash advertising is not available in e-mail newsletters or blasts at this time.
  • Animation should last no longer than 15 seconds and loop a maximum of three times.
  • Flash Movies kept below 24 FPS, Target="_blank" is required in "basic actions" to ensure click-thru opens a new window
  • FLASH FILES MUST BE SAVED AS - FLASH 7, OR 8, NOT FLASH 9. THE REASON FOR THIS IS THAT INTERNET EXPLORER 7.0 IS HAVING DIFFICULTIES DISPLAYING FLASH FILES THAT ARE SAVED AS FLASH 9. Microsoft is working with Adobe to fix this issue.

The clickTAG is the tracking code assigned by the ad serving network to an individual ad. The clickTAG allows the network to register where the ad was displayed when it was clicked on. This click through data is reported to the ad serving servers so advertisers may determine the effectiveness of their campaign.

Clients must include the following for proper tracking:

  • .SWF File with clickTag information (URL's need to be supplied via email)
  • GIF/JPG provided as back-up
  • clickTAG code must be embedded in .SWF file

on(release){
getURL(clickTAG, "_blank");
}



CLICK HERE FOR INSTRUCTIONS ON HOW TO EMBEDDED THE CLICKTAG CODE

For specification questions, please call:

Rob Hammond
Site Manager/Interactive Designer
800.547.7377 x2227
rob@cygnussecurity.com


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