What is a Podcast?

Podcasts are broadcast radio shows produced on the Internet; readers
(now "listeners") can download the podcasts at no cost to their MP3 player or can listen to them from their desktop whenever they want.

Sponsoring your very own podcast can be a great marketing and communication tool. You can increase your business by reaching your target market online with the power of audio.

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Podcast Rates

**For pricing information, please contact the SIW online sales staff.**

What Are the Benefits of a Podcast?

 A podcast is an effective advertising vehicle for advertisers to reach their target audience. Increase your marketing reach and visibility while building your lead generation database. Readers (“listeners”) can now access information on their own time schedule.

Research:

Currently, approximately 20% of users who have ever downloaded and listened to a podcast do so on a weekly basis. This group downloads an average of six podcasts per week and spends approximately four hours a month listening to the podcasts they download.

By 2010 Podcasts will positively impact radio by boosting tune-in, says the study, since on average less than 20% listen to their podcast downloads on an MP3 player or other digital device.

Projections and summary notations:

• 5 in 300 (1.6%) have ever downloaded a podcast. (5M) in 2005
• 20% download  weekly (1M)
• By 2010, podcast downloaders will reach (median estimate) 60 million, with 18 million a week
• Average user downloads 6 podcasts a month
• Average user spends 4 hrs/month on podcasts
• Only 20% currently listen on MP3

Source: Bridgeratings, November 2005

What Does My Podcast Include?

Be the exclusive sponsor and special guest in your own exclusive personalized podcast. You will be interviewed via telephone by the Executive Editor of SecurityInfoWatch.com, Geoffrey Kohl. Geoff is a highly visible and influential force within the security community.

• You will receive a 15-minute podcast to discuss business/services/products or trends in the security community and a 60 second “commercial” spot within the podcast.
• Sponsorship also includes: One HTML/text e-blast sent tour 35,000 opt-in security professional subscribers ,
• One E-newsletter text ad, and
• The podcast will reside on the SecurityInfoWatch.com web site for one year .
• Sponsors may also place podcasts on their site or e-mail to customers and prospects.
• Cost is $2,000 net, per podcast or $9,000 for a Series of Five.