Video Surveillance: Manufacturers' perspectives on the year ahead

An exclusive vendor roundtable

Next Page: Is video analytics gaining traction?

How will video analytics gain traction and become a profitable part of the video surveillance industry in 2010?

Taylor: Adoption of video analytics as a security tool is, relatively speaking, in the early stages. As customers see the benefits in these analytic tools, the market will respond. Right now, customers with specific needs will certainly lead the market in their use of video analytics for targeted applications. As time goes on, it will become apparent to the remainder of the market that intelligent video technology can help increase the efficiency and effectiveness of the security staff.

Piran: Video analytics are an effective tool in the broader-based environment of a video-based physical security information management (PSIM) system. Linking video analytics events to other components in an overall system - from access control systems to point-of-sale systems - creates a composite alert and can confirm an alarm and provide the operator real-time video. It's a way to improve efficiency and effectiveness while preserving the critical element of human intervention.

Kaplinsky: Mainstream deployment of analytics on the edge devices will probably be impeded by the lack of clear standardization of functionality and interfaces for camera-based analytics. Furthermore, many algorithms are computationally expensive causing substantial cost increase of the camera, making deployment unfeasible for camera manufacturers. Analytics will likely remain a niche market for a while, evolving into features in network video recorders (NVRs), where it can be implemented as user-selectable option without affecting system cost.

Gorovici: No longer is video analytics the "black magic" that it was just a few short years ago. With all of the gathered field experience and product modifications, it is now a technology that improves surveillance and security performance in installations in which it is deployed. This trend will continue to push intelligence to the edge so that more behaviors can be installed using less central processing power, making the total solution a more affordable proposition.

Lazatin: While use of analytics is not prevalent in most security applications, successful deployment in high-risk, high-profile areas, such as airports and stadiums, will ultimately accelerate adoption of video analytics in more common market segments and applications.



Fullerton: It's questionable that this will happen in 2010. Video analytics has been the promise of the future for the past half decade; however, no VA companies have proven what an acceptable, sustainable business model would look like - and there's little on the horizon in 2010.


Johnston: Analytics won't truly gain traction in the market until integrators and end-users recognize it as a reliable technology. Using features like the ability to perform a forensic search on pre-recorded video can help; technicians can fine tune algorithms to customer specifications during initial system setup instead of making repeated trips to the site to adjust for changing conditions. Dropping price points will also help more end-users make the leap into using analytics.

Next Page: Assessing IP video's market growth

2009 saw a slow-down in the overall market growth projections for IP video. Do you expect 2010 to be similar to 2009 in terms of market growth, or if not, what will turn it around in 2010?

Kaplinsky: The second half of 2009 has already shown marked upturn in our market and I think we can expect 2010 to be even better. The economic slow-down in 2009 has forced many manufacturers to invest heavily into cost-reduction redesign of their products using most modern and efficient components. These lower cost and often higher performing products will hit the market in 2010, promoting an increased market growth.

Fullerton: Most markets have already returned to the growth patterns we saw before the slowdown at the end of 2008. The factors helping the market come back include the fact that there's a continuous need for physical security and that the extent of the financial crisis is now better understood, so customer confidence has returned and budgets are being released for necessary projects.