Basler's position in the U.S. IP video surveillance market

With a year under their belt, company launches new cameras and finds application for its compact cameras

Despite the fact that machine vision cameras usually stream raw data, rather than providing compressed image streams (which is how all IP surveillance video is streamed), the company made a point of launching its products with H.264, MPEG4 and MJPEG standard. At the time, few companies were producing H.264 cameras, a stream format that is seeing increased adoption for its ability to reduce output bandwidth while not simultaneously decreasing image quality.

Along the way, Vogt says the company is finding applications for its cameras in non-standard surveillance situations. He notes that they have been adopted for license plate recognition in the traffic surveillance market and even for biometric facial recognition. On the traditional surveillance side, the high image quality has generated interest from casinos looking for IP cameras. They've also gained additional support from VMS companies to support their cameras, most recently adding Exacq to the lineup.

As for the future, Vogt thinks that the overall growth rate slow-down in IP video for 2009, while still positive in overall growth, will bounce back in 2010, and he's counting on the U.S. and overall North American market to appreciate low fail rates and the made-in-Germany stamp.

"We take pride in our cameras," Vogt says. "You can get a lower priced camera but you'll have a higher fail rate, and your cost will then be higher once you replace that camera. I think Americans generally appreciate the products, the quality we have and that we are made in Germany."