Best practices for door-to-door alarm sales

Alarm industry pros tell SIW about 26 tips that work for door-to-door sales of security systems

Don't always do door-to-door. But wait, isn't this article about door-to-door best practices? It is, but according to APX's Brenchley, the number one thing an effective door-to-door sales person can do is to get referrals, so they move from the door-to-door canvassing approach to a direct-introduction approach – and if you're company is adopting best practices, you're more likely to get those referrals from highly satisfied customers.

[SIW Assistant Editor Joel Griffin contributed to this article.]