The general principle is somewhat obvious, but can still get lost in all the marketing language about “channels,” “distribution,” “partnerships” and so on. During the show, I heard the word “customer” much less frequently than I did the other terms.
Ultimately, it’s all about the customer and the value that the customer can provide to his or her organization by utilizing the products and services being offered. Even customers can sometimes lose sight of that that in the quest to identify the “best technology.” The best product in any technology category is the one that will do the best job for you in increasing security effectiveness, operations efficiency, and adding value to the business.
What books have helped improve your understanding of convergence?
If you have experience that relates to this question, or have other convergence experience you want to share, e-mail your answer to me at ConvergenceQA@go-rbcs.com or call me at 949-831-6788. If you have a question you would like answered, I’d like to see it. We don’t need to reveal your name or company name in the column. I look forward to hearing from you!
Ray Bernard, PSP, CHS-III is the principal consultant for Ray Bernard Consulting Services (RBCS), a firm that provides security consulting services for public and private facilities. Mr. Bernard has also provided pivotal strategic and technical advice in the security and building automation industries for more than 18 years. He is founder and publisher of The Security Minute 60-second newsletter (www.TheSecurityMinute.com). For more information about Ray Bernard and RBCS go to www.go-rbcs.com or call 949-831-6788.