Closing in on the future

Video management software—An important product offering with a future to watch


Looking to help the integrator determine the best approach to choosing video management products, SD&I polled the industry for answers. The responses were consistent and sometimes varied but nonetheless beneficial for helping integrators sift through the myriad choices and options available. It’s all about adding value and staying ahead of trends. How can an integrator and value-added reseller (VAR) determine what they need? What’s the starting point for them? As a business person, it is important to stay ahead of new developments; what sells today may not sell tomorrow. This month, leaders in video technology are taking their predictions to the bank and weighing in on the burning question: is video management software beginning to be virtualized or distributed as Software as a Service or other?

“Start by outlining end-user needs. Ask such questions as: how many cameras?; where are those cameras located?; what is the recording schedule?; will there be other systems integrated into the solution like access control?; do they need advanced applications such as video analytics? Information gathering is an important element of the service provided. TRENDS Video analytics, access control and other systems including building management, human resources, operations and manufacturing will be integrated in some way. Integration and unification is key—open platforms and systems are where the industry must go to grow. Interoperability will be a requirement by end-users, rather than a differentiator. VIRTUALIZATION Managed services for video surveillance is an application that will be here in the future and offered by service providers.” —Eli Gorovici, president and CEO, DVTel

“It comes down to information gathering when determining the best solution. Questions to ask include: does the VMS support existing/installed hardware?; what hardware is supported?; what other applications are supported—access control, point of sale (POS) data, analytics? TRENDS We expect the North American VMS market to increase by 30 percent in 2010. Some key drivers for increasing VMS sales are the desire for video content analysis, the need to provide the right users the right access to the right video at the right time, desire to integrate multiple applications and migration to IP and the development of IP standards.
VIRTUALIZATION VMS is sold and distributed like other software packages. You can purchase the software and appropriate licenses or you can purchase the software preloaded and configured on server and the appropriate licenses for your application.” —Mike Harvey, senior marketing manager, Honeywell Video Systems

“In the security integrator/customer relationship, act as a trusted advisor with an understanding of the entire picture. Provide realistic expectations now and into the future as customers find it interesting how products have evolved, where they came from and where they are going. TRENDS My predictions for future technology would be the eventual elimination of the video recorder. Virtual video recorders will be available which offer features such as cameras, encoders and network storage devices to record directly to network storage—eliminating costly recorders. VIRTUALIZATION Video management software is beginning to be virtualized. Clients have virtualized their VMS by burying it behind browser interfaces and hosting it as a monthly service. We can’t lose sight of the fact that hosted video, as a service, often needs an integrator to help users decide what types of cameras are used and where, as well as to provide ongoing support and integration with other systems.” —Mark Kolar, executive vice president of Strategic Alliances and Corporate Strategy, IPVision Software.

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