Survey Says

In-store network cameras help retailers with intelligence beyond security


The whole industry must work at developing the best solution for all end users, not just retailers. We need to take advantage of the evolving technology not only in terms of intelligent applications but also the cameras themselves. With the introduction of the ONVIF standard, backed by the majority of IP network camera vendors as well as software vendors, we are making it even easier to combine bits and pieces to build an open system. Using open standards makes it easy to integrate with existing systems, thereby widening the range of solutions available to the end-user.

Other interesting video surveillance trends within the "Surveillance Survey Report" study include:

- 98 percent say that video surveillance reduced internal loss (employee theft, etc.)
- Nearly 75 percent claim that video surveillance reduced external loss (shoplifting, return fraud, etc.)
- Of the respondents who indicated that poor image quality was one of the top four negative effects of video surveillance,100 percent of them had analog technology as part of their system.
- People counting is the most widely deployed non-LP analytic application, with 27 percent of responders currently running the application in store.
- Hot/Cold Zones (13 percent), Dwell Time (13 percent) and Queue Counters (10 percent) were other additional applications used by retailers today, with more than half of the respondents indicating that they would use these applications in the future if they are not today.

Note: Featured results are from four different surveys, (conducted between August 2009 and October 2010), sponsored by Axis Communications and conducted by the Swedish Trade Federation Svensk Handel (Sweden); IDC Retail Insights (Italy); the Center for Retail Research (UK); and the Loss Prevention Research Council (LPRC).

Johan Akesson is the director of Business Development, Retail, for Axis Communications.