Retail Roundup: Add Value to the Channel

Better business intelligence is the solution that sells

- Estimated 7.5 million cameras in retail facilities
- Estimated 30 million surveillance cameras deployed in U.S., shooting billion hours of footage a week
- 98 percent of all recorded video is stored and ignored
- Despite proliferating use of cameras, U.S. retail industry incurs $40 billion in shrink annually $110 million per day!
- Employee theft continues to dominate as the single largest source of shrink


ABC Jewelry store, located in the heart of Nordrhein-Westfalen Germany, bears in its simple store front what every women wants at the most important moment of her life-a sparkling stone-the diamond.

Behind the transparent counters, where silver, gold ornaments, all kinds of rare pearls, diamonds, are set forth by their value, clerks assist customers. However, thefts are still inevitable when the clerks are busy or retrieving pieces.

One theft occurred several years ago at closing time to this 22-year-old jewelry shop when two thieves stole a complete set of precious pearls imported from Fiji. Unfortunately, because of the original CCTV system was not high resolution, the thieves' faces could not be clearly defined. The jewelry store owner decided to take the initiative in confronting the possible future robbery or theft. He began looking for architect and engineering consultants to learn how to deploy a better solution without completely replacing his current CCTV system and also how to improve on existing concerns such as lack of higher pixels of his cameras, high power consumption and scalability.

The security system consultant recommended the Plustek solution, as its own video server is designed for high compatibility with the NVR and has been tested thousands of times to ensure a high degree of stability. More importantly, through its flexible customization with third-party integration, Plustek NDVR integrated the access control system with push alarm and notification to warn the police station and the owner, which allows immediate responses to any abnormal activities in any store.


Goodwill Industries International, the nation's leading non-profit workforce organization, is on a very noble mission-inspire hope and self-confidence and help people from all backgrounds and walks of life. Through its workforce development services, donation centers and retail stores, Goodwill eliminates those barriers to opportunity so that people in need can reach their fullest potential.

However, in South Carolina, the local chapter was increasingly running up against a major barrier to opportunity of their own; rampant theft at Goodwill Donation Centers. At the 21 retail stores managed by Goodwill Industries of Lower South Carolina, after-hours thefts at donation centers had begun to take their toll, growing to approximately 30 percent and costing thousands of dollars per year. In addition, safety concerns and lower morale was becoming evident among the 1,700 member district workforce. Goodwill Industries had an analog video surveillance solution in place, but the cameras were very limited in their capabilities and effectiveness. Brad Kyzer, loss prevention specialist for Goodwill Industries of Lower South Carolina, sought out a better security camera solution to put a halt to the current trend that was impacting their service so severely.

"With our analog cameras, images were blurry and details unclear," said Kyzer. "This lack of clarity prevented us from providing prosecutable evidence to local authorities in many cases. We were becoming a haven for these thieves who were essentially getting away with stealing our donations."

Finding the ROI

Jose Noy, owner of security installation firm Comsurv out of Charleston, S.C., was the one to introduce MOBOTIX cameras to Kyzer. Noy had worked with Goodwill stores in the past and was aware of the unique challenges associated with securing retail stores and donation centers of the nation's leading non-profit workforce centers. Rather than pushing a complicated, component-heavy surveillance system, Noy knew that MOBOTIX's decentralized approach to IP network video security was the perfect fit.