“Regarding our choice of a CCTV system—we don’t have reliable Internet coverage because of our location [remote mountain that causes interception of Internet signal],” explained Smith. “Because we don’t have T1 telecommunications service we wanted a very self-contained system and we thought a CCTV system would be a cost-effective solution for us.”
According to Rognstad, the topic of installing an IP-based system was briefly discussed but cost was a factor. “It helped that we could do it all and install all of the products within their budget,” he explained.
With 90 to 100 percent of every home completed at the Campobello campus and approximately two to three log homes being built per week and assembled in sections with the electricity, plumbing, lights and appliances being put in directly, according to Smith, one issue that ADT was also able to address for BRLC was that of worker’s safety on site during the building process.
“One of the pleasant surprises we had not really counted on was the impact on what we would call our workman’s compensation claims and being able to control that within our plant,” said Smith. “For any manufacturer, that’s a big issue with insurance because it’s very costly. Since the cameras were installed, it has helped us control claims and incidents. Our employees know that these cameras have the capability of zooming and turning at about any angle and that we can go back and recapture certain incidents to explain [or verify] what happened.”
In addition, BRLC might have as many as 500 customers each month come onto the property to view the sales models. Because the campus is open seven days a week, it was important to monitor not only the safety of the workers but that of the customers as well.
With NETWORK Client, an American Dynamics software product running on the sales staff workstations and laptops and with the help of Touchtracker, which controls all the fixed and PTZ cameras, the users can see exactly what is going on in the different facilities across campus. An advantage of using the analytics software is remote tracking capabilities. “Chip could be in Las Vegas and he could remotely dial in and look at every camera and control all the domes in the facility from his laptop,” explained Rognstad. “We’ve provided him with ongoing support and training for that. We service all the equipment so that if anything were to ever go down, we’re immediately on site to find out what’s happening.”
“ADT did an extremely thorough job analyzing where our weak points were on such a large campus that had multiple buildings, entrances and doors and got it right the first time they came in,” explained Smith. “We haven’t had to go back and move cameras around and incur additional deployment expenses. Since the installation, the maintenance and support has been excellent. We have plans to open another plant or two throughout the country and we’d certainly be looking to ADT for guidance.”
ADT Talks Verticals--Up and Down the Chain
Those who see ADT as the traditional burg and fire provider—it’s time to take the blinders off. The company has been offering integrated solutions across a spectrum of verticals for quite some time now. ADT also provides access control and video surveillance in verticals such as education, government, retail, banking, transportation and petrochemical facilities.
“We’ve certainly for quite some time offered a broad range of services-we’ve just been known for some more than others,” explained Hank Monaco, vice president, Commercial Marketing for ADT. “What’s driving it, is the customer’s needs. The approach that we take is, ‘let’s listen to our customers, let’s learn, not only what their security requirements are but also their business issues. As we get more in-depth knowledge about the business issues that our customers face in any particular vertical market, the better partner we can become.”
One way that ADT is making sure they are addressing the needs of each customer is through extensive customer research.
“We do a lot of voice of the customer research on a daily basis across all of their important touch-points to make sure that we’re meeting and exceeding their needs,” continued Monaco. “What we’re promoting is the idea that if we’re out there actively training and certifying sales people in the different vertical markets we address, we have subject matter experts in our organization and can ensure we are in the best position possible to serve the school market, for example.”