The factors that drove enterprise telephony systems to IP are similar to those driving the convergence of security. The first convergence wave realizes operational and capital cost savings by leveraging a single infrastructure. The next waves of convergence enhance value and productivity by integrating disparate applications. In the IP telephony domain, the integrations resulted in new features and services such as unified messaging (single in-box of voice mail, e-mail and fax) and remote call centers. Cisco anticipates that security and safety systems will make the leap from cost centers to value generation as these systems are integrated with enterprise business functions such as point-of-sale, building control and enterprise resource planning systems.
Going to market
So will Cisco view physical security as a pure IT function and channel its products through its current base of 30,000 IT channel partners? Not necessarily. Cisco's channel partners won't have access to the physical security products without a demonstrated history of successful security installations. Cisco's Authorized Technology Provider Program has established requirements for integration partners that include both demonstrated networking expertise and reference security installations. The program recognizes the value of “hard to teach” skills in the security profession while establishing requisite technology skills in IP networking. Established IT-oriented businesses may find they will need to partner with an established security business that understands the market.
One of the current challenges of convergence is the lack of shared standards among the manufacturers of network devices. Network cameras, encoders and access control devices typically have unique programming interfaces from manufacturer to manufacturer. This means that security management software compatible with cameras from Axis is not necessarily compatible with Sony cameras. Software providers must write unique interfaces to each camera vendor, spending cost and resources on an integration task that doesn't add a great deal of overall value.
One of Cisco's initiatives is to lead the creation of a standard that will allow network-based security devices to interoperate. Currently an internal effort, Cisco plans to collaborate with partners to define a network-level API (Application Programming Interface). According to Dennis Charlebois , director of Product Management at Cisco, vendor collaboration will be the key to the initiative's success. Charlebois noted that the goals are “not about the standard itself, but the adoption of the standard.”
The security industry has high expectations for Cisco. As Charlebois pointed out, “people don't expect ‘me-too' products from Cisco.” The expectation is indeed high for Cisco to show that it can do more than provide a better video encoder or video software product. The measurement stick is whether Cisco can execute to combine the SyPixx and Broadware products into a well-integrated, harmonious solution, provide leadership to drive network standards for physical security and accomplish its vision of establishing the network as a platform for physical security.