Video Doorman Goes ‘Live’

There’s a new doorman in town—a remote one that can add to the monthly recurring revenue coffers for integrators. Video Doorman™ is the brainchild and creation of Larry Dolin, president and chief executive officer of American Security...


There’s a new doorman in town—a remote one that can add to the monthly recurring revenue coffers for integrators.

Video Doorman™ is the brainchild and creation of Larry Dolin, president and chief executive officer of American Security Systems of Long Island City, N.Y. He’s had the solution ready for some time and has been testing the waters and is now in the process of recruiting dealers for the program, which will operate under the name American Remote Video.

Untapped residential vertical

Video Doorman is targeted at the condominium and multifamily markets and is designed to provide secure package delivery and notification to building tenants. It's an integrated security and surveillance system consisting of 24/7 access control, cameras, speakers and DVR recording equipment, linked to operators at American Security's UL-listed central monitoring station. The service also provides on-call live operators to escort tenants to their floors.

Video Doorman is primarily aimed at tenants in non-doorman buildings but may also be used to secure remote doors within a building or to reduce expenses by relieving a doorman shift during certain times or hours of the day.

"You're away for the day, or at work. You need to have groceries delivered or a package or dry cleaning picked up from your building. Video Doorman is there for you," said Larry Dolin."It provides safe package delivery plus better building security for about $1 a day."

"Nothing generates this amount of recurring revenue," he continued. "Dealers in the program hold the rights to market and sell the product in their area, and they will have a consistent marketing plan to use. They get a portion of the RMR and also have a healthy mark up on the system."

Robert Attisano, president of SRA Security Systems Inc., Bayonne, N.J., is one of the new dealers selected by Dolin for the program. He liked the fit of the product with his current customer base (he has a large installed base of condominiums in densely populated areas) and felt the solution would work well for him in retrofit applications now and new installations in the future.

"This seemed to be a good fit for me and gave me a way in which I could expand my business," Attisano said. "I hold an electrician's license and an alarm license and also service and install fire extinguishers and was looking for another avenue for business that was logical and could generate additional RMR."

Attisano has become the Video Doorman dealer for the state of New Jersey and is already receiving attention from property managers interested in the concept. “Not only can it be used as a total, in place solution but a lot of people were interested in having a doorman perhaps relieved for a work shift. I like to think outside the box and this product helps me do that,” he said.

 

This content continues onto the next page...