IP camera standards battle brewing?

Three standards bodies emerge; any one of the standards could benefit the industry

PSIA: They represent the companies with smaller IP camera share (Panasonic, Pelco, Honeywell, GE, DvTel, Verint, IQinvision - all together are a fraction of Axis and Sony's IP share) and Cisco.  Cisco is an interesting factor here because Cisco is more motivated to sell networking equipment than cameras.  Cisco has a heavy incentive to make cameras as cheap and easy to use as possible because that sells more of Cisco's core networking products (indeed, this ironically may make Cisco the best consumer advocate for IP camera standards).