HAIFA, Israel , April 8 /PRNewswire-FirstCall/ -- Elbit Systems Ltd. (NASDAQ: ESLT) unveiled today its new logo, marking the culmination of a Company-wide re-branding program undertaken during 2007. The re-branding program consisted of a Company-wide initiative to emphasize an identity that signifies the Company's rapid growth as well as integrates its subsidiaries, both in Israel and internationally, under a single unified brand.
The re-branding stemmed from Elbit Systems' extensive process of mergers and acquisitions over the last several years, both in Israel and worldwide. This began with the acquisition of Elop in 2000, and includes other substantial acquisitions, such as Tadiran Communications, Elisra and other companies in Israel and around the globe. Internal growth, as well as the addition of the new companies, substantiated the Company's position as one of the 40 largest defense industries worldwide.
At the same time, Elbit Systems' management decided to bring together Company units and wholly-owned subsidiaries under a single brand providing the Company with more consistent overall visibility as well as a unified identity throughout its various echelons.
As part of the re-branding process, a new logo was designed as a leading brand, emphasizing the commonality of the Company's business units. The new logo combines both new and familiar elements expressing both tradition and progress. Elements that existed in the former logo, designed 10 years ago and used by Elbit Systems since that time, were combined with up-to-date and fresh design elements.
For this purpose, the blue and yellow colors identified with Elbit Systems have been retained as has the graphic triangular shape of the Company's logo. However, new, dynamic and flowing elements that portray innovation and flexibility were added, reflecting an integral part of Elbit System's organizational culture. At the same time, each of the Company's units was given a unique expression as a number of their names were updated.The re-branding will not affect any formal structural status of the Company entities.
Elbit Systems' business operation in the U.S., managed by Elbit Systems of America, was part of the re-branding process and undertook a corresponding re-branding of its business units.
Elbit Systems is an international defense company, and is among the 40
largest defense industries worldwide. It is one of Israel's ten largest
companies and a winner of 9 Israel Defense awards. In 2007 Elbit Systems
sales volume amounted to
About Elbit Systems
Elbit Systems Ltd. is an international defense electronics company engaged in a wide range of defense-related programs throughout the world. The Company, which includes Elbit Systems and its subsidiaries, operates in the areas of aerospace, land and naval systems, command, control, communications, computers, intelligence surveillance and reconnaissance ("C4ISR"), unmanned air vehicle (UAV) systems, advanced electro-optics, electro-optic space systems, EW suites, airborne warning systems, ELINT systems, data links and military communications systems and radios. The Company also focuses on the upgrading of existing military platforms and developing new technologies for defense, homeland security and commercial aviation applications.