How Businesses Can Protect Their Customers' Privacy

Drafting well-thought business data control measures can reduce liability

7. Protect Your Website. It's good practice to implement a web monitoring program that automatically runs privacy scans to ensure that the site hasn't been compromised and that privacy measures remain intact.

Protecting customers' privacy is becoming a more cumbersome task with the advances in technology and the war on terror. "Ironically, the erosion of individual privacy rights here and abroad occurs under the guise of enhancing national security," says Klosek. "The surprising fact is that this so-called greater protection renders private citizens more exposed than ever before."

About the contributor: Jacqueline Klosek is a senior counsel in the business law department of Goodwin Procter LLP, where she practices in the intellectual property practice area. She is the author of two prior books: 'The Legal Guide to e-Business" and "Data Privacy in the Information Age" as well as numerous articles. Klosek is a Certified Information Privacy Professional. She serves on the advisory board for "The Privacy Advisor" of the International Association of Privacy Professional and is the co-chair of the International Working Group of that organization. She is also an active member of the American Bar Association, the International Bar Association and the International Association of Young Lawyers.