Retail Market Uptake on IP Video to Be Strong

Experts point to diversified ROI models, need for remote access as key drivers


His counterpart, Johan Akesson agrees and says the retail security and operations arena is really opening up to increased adoption in the newest video surveillance systems. "Retailers are often perceived as being conservative, but they are actually very keen on adopting new technologies ... if they affect the bottom line and improve store operations," said Akesson.

Dragofa's Flemming Bang Dammann, says that while those cross-department solutions are appealing ideas, he doesn't even need such solutions to drive his ROI model. A safer environment for his customers and the reducing shrink -- which can easily steal 20 to 40 percent of a retailer's profits -- create enough value and ROI in themselves, concludes Dammann.