CAMBRIDGE, England and Shop.org 2007, LAS VEGAS , Nevada, September 18 /PRNewswire-FirstCall/ -- Autonomy Corporation plc (LSE: AU; LSE: AU.L), a global leader in infrastructure software for the enterprise, today announced the immediate availability of the Autonomy Business Console, an intuitive and easy-to-use interface to the company's IDOL platform for e-Commerce. The Business Console enables the management of e-Commerce website services, including directed navigation, search, product discovery, product recommendations, promotions and sentiment analysis, all brought under the control of business users without the need for IT professionals and programming.
Product managers and group marketing teams can easily create and modify the attributes and categories of a Parametric Index to enhance the directed navigation on their site, reducing click-count between front page and order. This vastly increases conversion rates through intuitive navigation that quickly delivers the products customers want as well as helps them discover new ones they didn't know were there. The Business Console's settings can be finely tuned to provide highly targeted results and ensure a relevant and personalized experience for each individual customer.
This new technology also enables full control of the onsite sale by delivering detailed insights into shoppers' online behaviors, including types, patterns and trends of user queries, click-through rates, opt-outs, as well as types of purchases, allowing businesses to react quickly to changing usage patterns. It also provides tools to simplify the management of promotions based on product margins, inventory levels, and specific trigger terms or given criteria. The Business Console is designed to help businesses reduce overhead, improve sell-through rates and increase average order value.
According to the March 2007 Forrester report: Trends 2007: eCommerce and Online Retail Report: "Product 'discovery' will become a new buzzword...Consumers want better ways to narrow down vast search results to an appropriate subset of products that meet their expectations. Part of this process is of course to find products for consumers that surprise and delight them, helping them unearth gems that they may not have discovered. A segment of companies are pursuing the objective of making Internet search as comprehensive as possible, but others are looking for more valuable ways to refine assortments and help deliver more valuable, personalized results."
In addition, with the Business Console, business users can monitor customer reviews generated by Web 2.0 tools which are dominating the shopping landscape. As consumers become more comfortable using the Internet for information created by other consumers they, too, begin to create content in the form of blogs, podcasts, and tags. The ability to quickly detect positive and negative sentiment and react accordingly can make or break any business.
"The Business Console puts the power of IDOL's advanced capabilities in the hands of business users to help companies deliver a superior user experience and to differentiate and excel in today's competitive e-Commerce environments," said Mike Lynch , CEO of Autonomy. "The ability to understand online shoppers' needs, quickly deliver the right product and respond immediately to shifting intentions and preferences are vital to the success of an e-commerce site."
The Autonomy Business Console also offers:
- The visualization of all promotional decisions and processes through a single unified interface,
- A comprehensive reporting feature giving visibility into performance characteristics, such as common queries, misspellings, synonyms, historic trends, as well as business activity information including purchase rates, page impressions and click-through rates,
- A straight-forward drag and drop administration functionality,