To make credit cards less of a target, Visa is helping card issuers set up more programs to prevent fraud before it happens, such as allowing card holders to get a password that must be used for online transactions -- preventing fraudsters from using an account even if they have the person's card number and home address.
``Consumers today appear to want to have a more active role in the risk management of their accounts,'' Hilgers said.
Hilgers has the comfort of knowing first-hand that Visa's anti-fraud system is working. Her Visa credit-card information was stolen in August -- Hilgers doesn't know how -- and was used to order a $237 airline ticket. Because the fraudsters wanted the ticket sent to an address other than Hilgers' home, the transaction was blocked.
Hilgers got a new credit card; the fraudsters got nothing.