Making all the Right Moves
Building Up To The Next Level of Security...An On-Going Series
Be competitive
Do everything to protect customers
Stay up to date on the newest technology
It is not so easy to
do all these business practices stated above all the time but reading
this article might help you accomplish the goal. Of course, you want to
protect your customers. Sometimes, however, obstacles get in the way.
The client is perhaps your most challenging opponent toward this end.
They may not want to spend the money or they don't want to be bothered
testing and using the system, etc. There are cases where the end user
cannot cope with a comprehensive security system and will keep creating
false alarms until you've deactivated a substantial portion of the system.
Some customers want only that their belongings
be protected, while others are more concerned about their personal safety.
Add to this the fact that some of your potential customers think that
the system should be free and, if you charge a dollar more than the other
guy, you're ripping them off.
Then There's the Dealers' Side
Maybe, on the other hand, your customers
realize the importance of a quality system and the value of back up reporting.
Then, you've got to provide measures that work properly and still be able
to make a profit and that's not always easy either.
Going back to the early years of electronic
security: central station monitoring was reserved for high risk commercial
and high-end residential systems. The basic package was a local audible
alarm only. But that was back when a siren going off actually attracted
attention. Leased lines were available on a limited basis, and the cost
was astronomical.
In the evolutionary process of security
alarm monitoring: dialers using the premises phone line became common
next. Some dealers were able to offer radio as a backup to the phone line,
"in case the call didn't get through." These were unsupervised devices
and not available everywhere.
Then there came telco line monitors. If
your phone line failed, it would...set off the alarm. That's exciting.
Then what... Grab a pitchfork and take on the intruder?
Most of the line monitors caused false
alarms because, although the phone lines are adequate for conversations,
connections go through so many switches that they are electronically very
unstable.
Supervised long range radio enters the
scene and does offer a viable solution, but again, it was only available
in relatively limited markets. Setting up a system could lead to many
unexpected complications getting sufficient signal strengths.
Another reporting technology, derived channel,
was introduced a few years ago, and although cellular technology is gaining
popularity now, derived channel is available in many markets. In fact,
announcements about enhancements to derived channel technology are forthcoming.
When cellular was first introduced into
the alarm market, it was really a different world than it is today. The
equipment used to interface the cellular with the alarm was complicated
and costly, and cellular coverage was still extremely limited.
Today, cellular is cost-effective. Cellular
networks now blanket the country and the service is priced so that the
subscriber can justify the expense with the increased protection it provides.
The dealer can justify the extra work involved with the additional fee
he can collect from the subscriber. Cellular works and gets the job done.
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