Making all the Right Moves

Building Up To The Next Level of Security...An On-Going Series


Be competitive

Do everything to protect customers

Stay up to date on the newest technology

It is not so easy to do all these business practices stated above all the time but reading this article might help you accomplish the goal. Of course, you want to protect your customers. Sometimes, however, obstacles get in the way. The client is perhaps your most challenging opponent toward this end. They may not want to spend the money or they don't want to be bothered testing and using the system, etc. There are cases where the end user cannot cope with a comprehensive security system and will keep creating false alarms until you've deactivated a substantial portion of the system.
Some customers want only that their belongings be protected, while others are more concerned about their personal safety. Add to this the fact that some of your potential customers think that the system should be free and, if you charge a dollar more than the other guy, you're ripping them off.

Then There's the Dealers' Side
Maybe, on the other hand, your customers realize the importance of a quality system and the value of back up reporting. Then, you've got to provide measures that work properly and still be able to make a profit and that's not always easy either.
Going back to the early years of electronic security: central station monitoring was reserved for high risk commercial and high-end residential systems. The basic package was a local audible alarm only. But that was back when a siren going off actually attracted attention. Leased lines were available on a limited basis, and the cost was astronomical.
In the evolutionary process of security alarm monitoring: dialers using the premises phone line became common next. Some dealers were able to offer radio as a backup to the phone line, "in case the call didn't get through." These were unsupervised devices and not available everywhere.
Then there came telco line monitors. If your phone line failed, it would...set off the alarm. That's exciting. Then what... Grab a pitchfork and take on the intruder?
Most of the line monitors caused false alarms because, although the phone lines are adequate for conversations, connections go through so many switches that they are electronically very unstable.
Supervised long range radio enters the scene and does offer a viable solution, but again, it was only available in relatively limited markets. Setting up a system could lead to many unexpected complications getting sufficient signal strengths.
Another reporting technology, derived channel, was introduced a few years ago, and although cellular technology is gaining popularity now, derived channel is available in many markets. In fact, announcements about enhancements to derived channel technology are forthcoming.
When cellular was first introduced into the alarm market, it was really a different world than it is today. The equipment used to interface the cellular with the alarm was complicated and costly, and cellular coverage was still extremely limited.
Today, cellular is cost-effective. Cellular networks now blanket the country and the service is priced so that the subscriber can justify the expense with the increased protection it provides. The dealer can justify the extra work involved with the additional fee he can collect from the subscriber. Cellular works and gets the job done.

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