Video/Networking: Generic vs. Application-Specific Surveillance Solutions

What's the difference between generic and application specific surveillance?


Things to consider in specification

As an integrator or a reseller in the surveillance market, there are a few things to consider when selling application-specific solutions; and it all centers around the end user. One is to understand and define their environment. Is the end user a small retailer that is more concerned with monitoring theft, or is it a big office that is interested in checking with their employees? Each end user’s circumstance depends on what surveillance equipment needed.

Which brings on the second consideration: Discovering the needs, expectations and limitations. This may be the most important factor to look for. Asking the end user what they are looking for in a surveillance system may be the determining factor from making the sale or not. With understanding their requirements and limitations (such as their budget, time constraints and area space) will direct you to a solution that will satisfy the customer at all angles.

Finally, figure out what the customer may need in the future. Will the end user need to upgrade the number of cameras in a few years? Or will they need 24-hour support? Questions like these keep you ahead of the game. With all this talk about generic versus application-specific surveillance solutions it’s important to keep in mind that you do not need to know everything about the mechanics of the systems. That’s what manufacturers are for.



Simrat Dhindsa is a marketing specialist with DNF Security, part of DNF Corporation, based in Hayward, Calif.