- How many customers are in the store at specific times of the day / days of the months / months of the year?
- Which areas of the stores generate the highest conversion rates and what locations do customers dwell or spend the most time?
- Where are the “premium real estate” locations in the store that receive the most foot traffic?
- How do people interact with in-store promos and product placement?
- Who is purchasing store brands versus the national brands?
- How can we measure the traffic patterns within the store?
Intrusion Detection: Many retailers use intrusion detection technology only for after-hours defense. The system is connected to video surveillance devices as well as integrated with local security agencies to monitor the store’s perimeter. This technology is one of the only lines of protection against after-hours theft. Integration of intrusion detection systems and intelligent video analytics can provide retailers with detailed information on the store’s perimeter security.
Access Control: Restricted areas within the retail environment can be monitored using access control panels. Employees and staff are required to wear a badge that must be scanned and electronically approved in order to gain entry to those locations. This technology helps monitor who has access to which parts of the store and can pinpoint which person is in a room if an incident occurs.
Leveraging Intelligent Video for Retail Sales Advancement
To stay competitive in the market, retail executives can deploy technology that provides more insight into what is happening at brick-and-mortar store locations. As such, many of today’s retailers are seeking intelligent video applications to meet security challenges as well as solve operational inefficiency.
Here are some of the benefits:
Enhanced Security: Many retailers are coupling EAS anti-theft systems with intelligent video analytics — deployed as a proactive theft prevention tactic — to provide greater visibility into loss and shrinkage. This source tagging provides retailers with a comprehensive loss prevention system and can be implemented as part of the overall integrated security solution.
By leveraging analytic-based trip wires around the store for intrusion detection, retailers can be immediately notified of triggers or alarms that were activated and then have the corresponding video forwarded to security personnel. This level of detail and instantaneous notification helps retailers protect themselves from potential loss and loitering on premises.
In addition to viewing the flow of authorized staff, retailers are taking loss prevention a step further with installing video analytics that enable retailers to identify, log and monitor employee and customer activities.
Enhanced Customer Experience: Traditionally, retailers gained insight on customer shopping behaviors through loyalty cards and overall trends in POS transactions. Although this information provides a wealth of information about the shopper’s demographics and what they actually purchase, it does not provide insights into the customer’s in-store behavior. Understanding where customers spend most of their time in the store, what time of day they shop, how long they wait in lines and where they dwell (aisles within the store, promotion displays, service counters, etc.) can increase a retailer’s success.
Leveraging a video business intelligence solution helps retailers dramatically reduce their reliance on soft data, replacing it with real-world information to help increase sales, optimize operations, improve the customer experience, and enhance customer value.
Store Performance Management: In order for managers to make strategic business decisions, key performance metrics must include detailed information on overall business operations. Leveraging a business intelligence platform can help retailers make informed decisions by providing people counts with high accuracy rates. In combination with POS data, management can use reliable metrics to benchmark store performance and identify trends. Retail organizations can also use shopper conversion rates to help compensate and incentivize their sales staff.
Workforce Optimization: Without sufficient staff, retailers face dissatisfied customers and lost sales; at the same time, overstaffing increases operational costs. By capturing the full range of shopper traffic monitoring and customer behavior patterns, retailers can make better operational decisions for sales, marketing, staffing and scheduling. Applications can include analytics for traffic flows and shopper movement, that measure and predict queue lengths and wait times, monitor zone activity or provide real-time reporting.