As competition increases for traditional security customers and interactive services, PERS can be a way to expand your market and add RMR in the fastest growing segment of the population.
The PERS industry in North America is projected to reach $1.86 billion in 2017, according to research from Frost & Sullivan. Seniors can “age in place” with the help of PERS, while allowing them to remain independent in the comfort of their own home.
According to the American Geriatrics Society, one-third of all people older than the age of 65 will fall each year. Research shows getting help within the first four hours of a fall can dramatically reduce the severity and effects, enabling seniors who have a PERS to stay in their home. Furthermore, according to The New England Journal of Medicine, after a fall or emergency, 90 percent of people who get help within one hour will continue independent living, but after 12 hours without help, only 10 percent will continue to live at home.
The cost of PERS for seniors is very minor compared to thousands of dollars a month for an assisted living or nursing home facility. The typical PERS customer also keeps the system for 30-32 months and when they no longer have a need for it, the equipment is returned to the dealer and can be re-issued to a new customer. Offering PERS is a great way to help you build your RMR without adding significant Recurring Monthly Expense (RME).
PERS devices have existed for many years, but there was not much advancement in the technology or systems over the years. Previously only compatible with POTS lines, the devices can now communicate via POTS, VoIP or Cellular, depending on the customer’s needs.
Two-way voice communication is very important when you are monitoring PERS. Most traditional systems require the user to communicate through a base station centrally located in the home, limiting the effective communication range if the user is in a remote part of the house or outside in the yard. There are also systems that use two-way pendants that allow users to communicate clearly through the pendant from anywhere in or around the home — enabling a clear conversation with the central station to communicate their situation and where they are. These pendants also communicate directly with the base stations every couple of hours to confirm the battery status and that the pendant is functioning. Users are also able to verify the system is working properly by testing the pendant with the central station.
In addition to pendants that can be worn by the customer, many systems also have emergency buttons that can be mounted throughout the house (bathroom, bottom of the stairs, garage or workshop), that give users the ability to push the button and summon help even if they are not wearing the pendant. Some of these emergency buttons will send the signal to the central station and initiate the communication through the base station, and there are also some emergency wall communicators that enable the user to communicate with the central station directly through the device.
Emerging PERS Technologies
In addition to traditional PERS, some vendors are expanding, giving dealers newer monitoring options to offer to customers.
Mobile PERS (mPERS) is a growing market for those that are more active and concerned about their safety when they are away from home. An mPERS device enables the user to call for help and communicate via two-way voice with the central station through the cellular network and also send GPS coordinates to help locate them.
Tele-health is another area where the technology is rapidly changing. These systems provide dealers the opportunity to monitor for not just emergency situations, but also vital signs and health conditions. With all the changes that are happening in healthcare and costs increasing, there is a growing need to be able to remotely monitor activity and health conditions that may alert a healthcare provider to a potential problem.