Growth Despite Adversity

SD&I Fast50 #2: Perimeter Security Group's Brenda Blood wouldn't let housing market woes slow her down


It was arguably the worst time in two generations to start a business — housing slumped, and with it went the economic success the company had enjoyed. "Right after the purchase of the company, the high-end home market took a turn for the worse," Blood says.

Most of the nation was seeing the same economic issues, and PSG faced an unsavory choice: either let the business sink or create a new business plan. "We identified a needed service in a down economic climate," she explains. "Since I had spent years creating marketing and sales plans, the obvious answer was to shift toward all of the exciting things that I could see coming to life in the industry," Blood says.

That included a growing market for turnkey perimeter security installation for federal, municipal and private projects. The object of the business plan was to provide turnkey installations that include design, layout, excavation, concrete, iron fabrication, while integrating designed barriers into custom access control platforms to meet facility's needs. She leveraged what she had learned from the fence business. "The business was definitely interesting and I enjoyed helping them grow them to nearly double over a 10 year period," Blood says.

Growth Moving Forward

Blood says one key to PSG's success is having a great core staff. "There would be no momentum without our core beliefs and core staff," she says. "Our staff trains others into this culture. We look for people that can see opportunity and don't mind working hard to get there."

It is a challenge keeping systems and procedures current with the growth, Blood says. Currently PSG is standardizing all of its procedures so they can begin opening field offices. "We are in the process of opening our Seattle field office at this time, and we intend for that to happen in various places in the U.S."

 In five years, she says she expects to have a corporate office that will assist multiple U.S. and overseas offices. "Our corporate office will working with our offices across the U.S. to capitalize on their local markets," Murrell says.

Today, PSG's top three verticals are aviation/transportation, critical infrastructure and government/homeland security. "We definitely see the government sector as our main focus of our company's growth," Blood says, adding that the private sector is on her radar as an up and coming market. "We are starting to see more private industry moving to secure facilities," she notes. PSG also plans to focus attention on correctional institutions and petrochemical facilities.

"Providing turn-key installations of integrated access control systems on crash-rated products is what we have built our company on and we are going to take this strategy and grow toward a larger demographic," Blood says. "This is what keeps us excited to be in this industry — we look forward to the changes, but it definitely keeps us on our toes."

Curt Harler is a technology writer and regular contributor to SD&I. Reach him at curt@curtharler.com.

A Closer Look

Company: Perimeter Security Group

Web: www.perimetersecuritygroup.com

HQ: Dalton Gardens, Idaho

Principals: Brenda Blood, president; Donnie Murrell, operations/development

Year founded: 2008

Number of employees: 63

Residential/Commercial split: 80 percent commercial, 20 percent residential

Top technology brands sold\deployed: Delta Scientific, RSSI, B&B RMR, Ameristar, DSX, Hy Security, Doorking, HID, Honeywell, Pelco, digital watchdog, Senstar, Detekion, Altronix and Comnet.