Video Verification: An Easy Path to New RMR

Augmenting your customer's alarm systems with video will pay dividends


If you are an independent security dealer with a substantial commercial customer base, then Video Verification must be on your menu of products and services. If it’s not, then your bottom line is not as strong as it could be.

Video verification has the potential to add $40 to $50 of recurring monthly revenue (RMR) per month, per alarm system that you have already installed — all without any likely increase in recurring cost. Stated another way, video verification allows you to significantly grow your business just by using your existing customer base.

Here’s one more reason for the independent security dealer to adopt these capabilities: Video verification does not render traditional systems obsolete; rather, those systems — the ones you have spent years selling, installing and maintaining — are now free to evolve seamlessly in ways that benefit you, the end-user and law enforcement. That these existing systems can be easily retrofitted for video verification rather than replaced not only reduces costs and labor commitment on the dealer side, but also such simplicity makes customers more likely to adopt the new technologies. Retrofitting also means minimal upheaval, no new system to learn —all with a tangible increase in security.

 

How Video Verification Works

In case you’re unfamiliar, video verification is the use of captured or even real-time video in which the footage is aligned with the action that initiated an alarm event. The video of the actual incident is sent to a central monitoring station to determine response protocol for the alarm event. For example, an interior motion sensor is tripped, and the video reveals whether an intruder set if off or it was an accidental trip — an after-hours visit by the proprietor, for instance. In the case of an intruder, a video-verified alarm guarantees a priority response and a greater chance that the intruder will be apprehended at the scene of the crime.

It is a fact that traditional alarm monitoring of the residential home and commercial space works. We know consumers value the technology because of how commonplace it is. We know insurance providers value it because of the incentives they offer to encourage the use of alarm systems. We know the independent security dealer values it because it constitutes such a large slice of their business. If traditional alarm monitoring didn’t work, then none of the above would be true.

That said, with most existing systems there’s no way to assess the nature of the emergency. When an alarm is triggered, local law enforcement is required to respond regardless of whether it was an accidental alarm and regardless of whether or not the property owner has told the central monitoring station that there’s no need for follow-up. Given that 90 percent or more of burglar alarms are false, this means a great deal of squandered time and resources on the law enforcement side, and within police departments a general “cry wolf” regard for traditional alarm systems.

For a long time, there was no economical way to address this unintended consequence. It was part of the “cost of doing business” when it came to implementing traditional alarm systems, and all stakeholders understood that. However, the good news is that technology is — as it always does — changing the game. In this instance, video verification modernizes existing alarm systems and makes them better able to achieve the end goals of preventing theft and apprehending perpetrators.

Telguard’s TG-V2H starter kit, for example, sends a video clip attachment of the actual incident to the central station for immediate review and dispatch (video verification cameras are dormant until they detect motion, so there’s no scrolling through hours of footage). At that point, the central station operator becomes, in essence, an eyewitness who is able to give police the verifiable information they need to initiate a “crime-in-progress” level of response.

 

The Value to Commercial Customers

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