Launching Pad: SIA New Product Showcase

Launching Pad: SIA New Product Showcase

The Security Industry Association’s New Product Showcase (NPS) is one of the industry’s premier awards programs—documenting the latest technological innovation. This year’s deadline for submissions to the NPS is Friday, January 28, 2011.

SIA NPS has changed to meet the times. There are more total solutions-based award categories and also, software, wireless, video analytics, convergence and more. The judges, who include end-users, integrators and consultants, have been fine-tuning the award categories since last summer, and you won’t be disappointed. You can see it all—nearly 30 categories—online at

Winners use their participation as great leverage in marketing efforts—so it’s well worth any entry fees. Past winners emblazon the award on their Web sites and use other marketing materials to announce their attainment of this accolade—one of the industry’s highest honors. Integrators often take the NPS as a testament to a product’s commitment to innovation.

This year, judges will assemble prior to ISC West in Las Vegas, April 5 through 6, for one-on-one presentations and intensive deliberations to decide who will be bestowed with 2011 accolades. Judging panels will select winners in each of the categories and present the Judges’ Choice Award and the event’s highest honor—Best New Product. Finally, a dedicated display of all products submitted to the NPS is part of a special area of the ISC West show floor.  

NPS entrants are also featured in the March 2011 issue of Security Dealer & Integrator magazine. So take the time now to get the industry attention you deserve by participating in the industry’s one and only New Product Showcase. – Deborah L. O’Mara