Exclusive First Alert Professional 2010 photos

JoAnna Sohovich, president of Honeywell Security & Communications, urged FAP dealers to use video to drive new customers and go beyond security.

Joe Sausa, president of First Alert Professional, issued a call to action to members to work to gain new business by offering video and other enhanced services.

Guest speaker Ross Shafer urged FAP attendees at the general session to appeal to the hearts of potential customers. He enlightened the audience with a dose of comic relief.

Palm Beach County EMS Captain Craig Prusansky, center, received the 2010 FAP Life Safety Award for his role in shielding an injured woman lying in the street from gunfire coming from her husband at a nearby house. Honeywell's Ron Rothman, left, and Joe Sausa, right, flank Prusansky.

Marc Klaas, founder of the KlaasKids Foundation, talked to the FAP audience about his organization's mission, and praised FAP members for their roles in helping locate missing children and other proactive endeavors to help prevent children from becoming victims.

Stan Martin, executive director of SIAC, spoke of the accomplishments of the organization in reducing false alarms and working with law enforcement officials. He asked for continued monetary support from the industry to keep those efforts moving forward in a positive direction.   

First Alert Professional dealers listened attentively to speakers during the opening general session. Some 400 attended the annual meeting in Boca Raton, Fla., last week.