Twitter® trouble for OzzieOzzie Guillen is in trouble—again. If you don’t know the outspoken and sometimes crude manager of the Chicago White Sox you probably don’t follow baseball much which is understandable, considering the way America’s pastime has gone the way of high-priced prima donnas and exorbitant ticket prices. But I digress. Ozzie is in trouble again for of all things “tweeting.” General Manager Ken Williams doesn’t like it one bit. Because in all honesty it gives Ozzie another venue to ‘run off at the mouth’ which obviously, by Williams’ accord, can’t be good for the public relations efforts of the team. Which brings me to the point of this discourse on tweeting and Twitter, the ever-popular and growing mobile instant messaging portal which now hosts millions of users--do you have social and mobile communications networking policies in place at work? One security company I know of doesn’t let employees have access to Twitter or even LinkedIn. Even if you don’t have a written policy in place, have you spoken to your employees about the ‘face’ of the company that you want shown to your customers—the whole world--as a matter of fact? It may be a good time to have that conversation. Using Twitter can be a very good thing…if it’s handled professionally and with a sense that everyone is on the same page with the message. -- Deborah O’Mara, editor, Security Dealer & Integrator magazine
