Panasonic Showcases Innovative Solutions at ISC West

March 26, 2010

It’s undeniable that the security industry, over the past few months, witnessed an increased number of mergers and acquisitions. And for 2010, IMS Research predicted that we will continue to see an increase in such developments. Partnerships between major technology providers will continue to add innovation to the industry and for those present at ISC West that have gone through such a process, the result of some of those acquisitions has been more than positive.

Panasonic System Networks Company of America, Secaucus, N.J., presented a number of innovative solutions at this year’s ISC West, Las Vegas.

“This year we brought a lot of systems together to create solutions for retail, small businesses and education to list a few,” said Bill Taylor, president of Panasonic System Networks Company of America. “Panasonic has the unique capability to deliver a broad spectrum of system solutions for the professional security market. In addition to our established role in video surveillance technologies, Panasonic is a world leader in business telecommunications, smart HD video solutions and POS workstations. Our proven expertise in these closely related product categories allows us to combine advanced monitoring and detecting via video surveillance with powerful network based telecommunications, video conferencing and POS solutions to improve core operations.”

And with a big problem in retail being employee theft, the company implemented a strategic relationship with Quadrox, a third party product provider offering network video recording solutions with analytics focused on integrated point-of-sale applications, and Aloha Data Systems, a third party product provider of point-of-sale software applications, to provide a feature rich point-of-sale solution with an innovative integrated surveillance system. The solution implements Panasonic network cameras with Quadrox video recording technology and will allow store owners and managers to use the POS application to search and retrieve key loss prevention metrics and easily access video recordings from transactions of interest delivered directly to the POS application.

Also on display was the KX-VC500 HD Visual Communications System, which brought a whole new meaning to such business applications as remote video conferencing. Ideal for general business applications as well as such specialized applications in the law enforcement, prison and court systems, the solution employs H.264 video compression to efficiently transmit HD video and audio using roughly half the bandwidth of competitive systems. Additionally, the system’s flexibility and scalability accommodates a wide range of HD displays and allows for multiple HD cameras to be utilized, so a second camera can be used as a document camera or to send images of a specific activity or application.

“The mobility provided by using secondary portable HD cameras and the scalability of this system are potential game-changers for a variety of applications, opening up a broad spectrum of new collaborative possibilities,” explained Taylor.

Integrating video surveillance into a telephone system, Panasonic displayed their KX-NT400 IP network telephone. The phone features an intuitive interface that provides easy navigation to multiple options, including a camera screen that displays live video feeds and captures images from up to 20 network cameras. Users can control cameras’ pan, tilt and zoom functions directly right from the phone. Optional screen options available with the phone include: a company portal screen for accessing delivery schedules, order-tracking software and other critical applications while simultaneously speaking with a customer; a contacts screen that presents contact information in a format that is easy to manipulate; a call log screen with caller ID data for incoming, outgoing and missed calls; a calls screen that shows handling options for connected calls; and a chat screen for sending and receiving text messages to and from other NT400 users.

New additions to its line of megapixel cameras, include the i-Pro WV-SP300 H.264 series megapixel fixed network camera and the i-Pro WV-SF300 H.264 series megapixel fixed mini dome network camera. Additional products included the WJ-GXE500 H.264 Encoder, which features Panasonic’s i-Pro Smart HD technology, and the WV-ASM970 Video Management Software for advanced IP system control. Panasonic also debuted two new economical IP Network Camera/NVR Bundled Systems available with either four H.264 megapixel or digital IP network cameras.

Natalia Kosk

Security Dealer & Integrator