Americaâ€™s Mayor, Rudy Giuliani, had the crowd enraptured at ISC East in New York as he spanned his lifeâ€™s career from defense attorney to the 107th mayor of the city of New York.
For those who havenâ€™t heard him speak before, he focused on crisis management in his speech â€œEffective Crisis Management: A Commitment to Preparation.â€ Sponsored by Rapid Response, interestingly enough, Giuliani said nothing could have prepared him for the 9/11 terrorist attacks on the World Trade Center, even though he did his best to be prepared.
â€œRelentless preparation, thatâ€™s how you prepare for a crisis,â€ he told the audience. â€œBut no matter how much you prepare, something unanticipated will happen,â€ Giuliani said. He recounted how when he first traveled to the World Trade Center he thought a small plane had hit the structure. He was told by the fire chief to be prepared for objects falling from overheadâ€”and didnâ€™t realize until he arrived that the objects were people diving out of the burning building.
â€œI knew it was badâ€”but it was totally unexpected. It was something totally different from anything Iâ€™ve experienced before.â€ He urged the audience to be prepared for the unexpected, to keep preparing, and to expect another attack, because it will come.
We canâ€™t ever let our guard down, and it was obvious from his talk that Giulianiâ€™s life had forever changed, as had everyone elseâ€™s after 9/11.
â€œItâ€™s not over yet. If you think itâ€™s over, then you are taking a big risk. They [terrorists] are still planning to kill us in spectacular ways.â€