PSA Security: Make marketing count

Systems integrators know all too well that running day-to-day operations leaves little time for marketing the brand. PSA Security Network, Westminster, Colo., recognizes this and has launched a marketing program available from Security Dealer Marketing as part of its PSA Business Solutions program.

PSA unveiled the partnership and its design to help companies create their own consistent and professional marketing communications so they can better brand their products and services.

Branding and lead generation

Security Dealer Marketing, Covina, Calif., is focused on helping PSA members create successful demand generation and RMR programs, according to David Morgan, vice president of Sales. Morgan said the programs from Security Dealer Marketing will include:

  • Implementing website development, Pay Per Click (PPC), Search Engine Optimization (SEO), Google Analytics, customized communications and newsletters, email marketing and social media presence for maximum performance and success; and
  • Full-service branding programs, including corporate identity, logos, collateral development, brochures and media relations.

“Our integrators are in need of this type of strategic marketing support and professional collateral development,” said Bill Bozeman, president and CEO of PSA Security Network.  “The goal is to leverage this partnership to generate results for PSA owner and customer businesses through improved, targeted, strategic marketing communications.”(