The CSO told him this: “The main challenge that I face when dealing with systems integrator is communication. Having offices across the nation and coordinating with different employees within the same integrator company creates an opportunity for a large variation in customer satisfaction.” That’s right! It’s not price, it’s not your product lines, and it’s not whether you know IPv6 or DHCP. What your customers want is consistent, quality communication with your business. Give them that and you’re gold.