Gretchen Gordon is founder and President of Braveheart Sales Performance (www.braveheartsales.com). Contact her at [email protected] or at (614) 396-6544. Braveheart works to improve the sales effectiveness of middle-market companies by transforming underperforming sales teams. Each salesperson and sales manager undergoes a data-driven diagnosis; then, the processes and pipeline are analyzed, and skills and processes are improved with coaching, training and counsel. The outcome: increased sales at higher profit.