Integrators Columns & Features Archive

'Undercover Boss' appearance a triumph for ADT

  • Photo courtesy CBS. ©Studio Lambert 2013 All Rights Reserved.

    ADT Chief Marketing Officer Tony Wells gets ready for some installation work with Jesus, a service technician.

  • Photo courtesy CBS. ©Studio Lambert 2013 All Rights Reserved.

    ADT Security Services CMO Tony Wells went undercover in his own company on the CBS show Undercover Boss.

  • Photo courtesy CBS. ©Studio Lambert 2013 All Rights Reserved.

    ADT CMO Tony Wells works on cold calls with residential sales rep Mike during the episode of Undercover Boss.

  • Photo courtesy CBS. ©Studio Lambert 2013 All Rights Reserved.

    ADT Security Services CMO Tony Wells went undercover in his own company on the CBS show Undercover Boss.

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It isn’t a hard and fast rule, but when a company appears on a show like CBS’ Undercover Boss , you can probably expect to see some fireworks — there was the Boston Market cashier who hated customers; the Hooters manager who humiliated the employees; the surf shop employee who tried to sell his boss some dope — and the list goes on. Fortunately for ADT Security Services, its Undercover Boss experience merely revealed a group of dedicated, caring employees and a green executive...
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