Integrators Columns & Features Archive

'Undercover Boss' appearance a triumph for ADT

Photo courtesy CBS. ©Studio Lambert 2013 All Rights Reserved.

ADT Chief Marketing Officer Tony Wells gets ready for some installation work with Jesus, a service technician.
ADT Chief Marketing Officer Tony Wells gets ready for some installation work with Jesus, a service technician.
Photo courtesy CBS. ©Studio Lambert 2013 All Rights Reserved.

ADT Security Services CMO Tony Wells went undercover in his own company on the CBS show Undercover Boss.
ADT Security Services CMO Tony Wells went undercover in his own company on the CBS show Undercover Boss.
Photo courtesy CBS. ©Studio Lambert 2013 All Rights Reserved.

ADT CMO Tony Wells works on cold calls with residential sales rep Mike during the episode of Undercover Boss.
ADT CMO Tony Wells works on cold calls with residential sales rep Mike during the episode of Undercover Boss.
Photo courtesy CBS. ©Studio Lambert 2013 All Rights Reserved.

ADT Security Services CMO Tony Wells went undercover in his own company on the CBS show Undercover Boss.
ADT Security Services CMO Tony Wells went undercover in his own company on the CBS show Undercover Boss.

It isn’t a hard and fast rule, but when a company appears on a show like CBS’ Undercover Boss , you can probably expect to see some fireworks — there was the Boston Market cashier who hated customers; the Hooters manager who humiliated the employees; the surf shop employee who tried to sell his boss some dope — and the list goes on. Fortunately for ADT Security Services, its Undercover Boss experience merely revealed a group of dedicated, caring employees and a green executive...
More