Integrators Columns & Features Archive

Editorial: The Reinvention of You
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It always amazes me when I see products or services that have been “reinvented.” There are so many examples….let’s start with soft drinks. First there was the usual and then those with an extra jolt of caffeine. Then the diet and the low, low calorie—the new 10s! Enter the liquids to flavor water, of all things. And the energy drink mega-bonanza—one of the fastest growing segments in the sports drink industry. And this is just one of many examples of industries that we thought...
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