Surveillance solutions manufacturer Samsung has increased its market share in the Americas and now ranks among the top 10 surveillance equipment providers in the region.
According to IMS Research, Samsung ranks sixth in market share in the Americas and second globally.
The company attributes its success in the Americas to the unifying of its products under the “Samsung” brand and to an overall change in how it approaches the market. Samsung has expanded its staff in North America and Latin America, as well as streamlined its distribution channels, enhanced the integrator network and focused on key vertical markets.
"Market share growth is just one indication of our ongoing success in the video surveillance market in the Americas," Frank DeFina, Samsung's senior vice president of sales and marketing, North America, said in a statement. "We have also seen many exciting successes as we have changed how we do business in the market. Samsung now approaches the market with a more aggressive, unified stance; and the dominance of Samsung as a global company is squarely behind every aspect of our business expansion in the Americas."