Next week, Silicon Valley-based wireless and surveillance solutions distributor Moonblink Communications will be rolling out a new Video-Surveillance-as-a-Service (VSaaS) offering that leverages cloud and network attached storage technology from EMC.
While several large systems integrators announced similar offerings at ASIS 2011 last month, Daniel Redmond, vice president of sales and marketing for Moonblink, said that they intend to target regional integrators with their reseller program.
"(EMC’s) core focus is going after the nationwide and worldwide systems integrators," Redmond explained "What they brought us on as a distributor for was to really target the more regional systems integrators and VARs to be able to provide the service at a more affordable (cost) for the more regional providers. We’re enabling the regional systems integrators to be able to offer the same functionality as these organizations that have a national footprint."
Redmond said that the company has a good presence with end-users and will be heavily focused on lead generation with the new reseller program.
"We have a lot of end-users that come to us when their looking for solutions and systems and we partner them up with a local resource," he said.
Those that take part in the reseller program will receive sales and engineering support, as well as marketing materials and the potential to participate in case studies and joint press releases. Resellers will also be able to rebrand the service as their own, according to Redmond, who noted that the company will mostly remain in the "background."
Redmond expects the hosted service to catch on well with a wide range of vertical markets including retail, hospitality, commercial enterprises, and even some residential consumers. In addition to reducing surveillance infrastructure costs for end-users and generating RMR for resellers, Redmond said one benefit that is often overlooked about hosted video is the extra layer of security it provides.
"It’s actually another level of security," he said. "Take a liquor store for example, somebody’s coming in to rob a liquor store and often times they take (the NVR or DVR) with them because these guys have figured out that that is where the video is kept and they’ll take that storage device with them. In this case, with having the video on the cloud, obviously that can’t happen."