In 2011, it will not just be ISC Solutions that is held during the first week of November in New York. Instead, the tradeshow will be collocated with three smaller security events: Securing New Ground, the Tri-Association Awards Dinner, and Security 500.
The Security Week of 2011 will encompass Securing New Ground (Nov. 1-2 at the Roosevelt Hotel), Security 500 (Nov. 2, Roosevelt Hotel), ISC Solutions (Nov. 3-4, Jacob Javits Convention Center), and the Tri-Association Awards Dinner (Nov. 3, The Lighthouse at Chelsea Pier 61). The Security Industry Association said information will be made available at www.securityweekonline.com.
As part of the announcement, the Security Industry Association announced that it was the new owner of the Securing New Ground conference, which had previously been owned by Sandra Jones and Company. SIA is listed as the sole sponsor of ISC Solutions, and is a co-presenter of the Tri-Association Awards Dinner, a gala dinner event, which in 2010 was held to raise funds for SIA, ESA and CSAA and to recognize long-time industry leaders Cecil Hogan and Leo Guthart. SIA is also listed as a partner of the Security 500 conference. Security 500's website lists Sandra Jones and Company as the event's operator.
The ISC Solutions show has traditionally catered to New York-area alarm dealers and security installers, while Securing New Ground was an investment and business growth conference marketed toward the principals of the industry's top installing and product manufacturing firms. Security 500 was designed to bring together security directors, and the Tri-Association Awards often pulls the leadership and active members of SIA, ESA and CSAA.
According to one vendor exhibiting at the show who asked to remain anonymous, all three shows were often perceived by his fellow exhibitors as becoming somewhat irrelevant to the industry due to their small sizes. He said that they hoped the linking of the shows might rekindle excitement around an East Coast event, but he said that the organizations would likely face a hurdle of trying to integrate promotions to draw attendees to the Security Week, as the audiences for the individual events are very different.