OTI's Smart Sticker Travels to New Zealand with Air New Zealand's Revolutionary Domestic Check-in

FORT LEE, N.J. and AUCKLAND, New Zealand , Nov. 17 /PRNewswire-FirstCall/ -- On Track Innovations Ltd. (OTI) (Nasdaq: OTIV), a global leader in contactless microprocessor-based smart card solutions for homeland security, payments, petroleum payments and other applications, has supplied Air New Zealand, New Zealand's national airline, with OTI's smart stickers to help frequent travelers on New Zealand domestic flights check-in and board faster.

On November 3rd , Air New Zealand made significant changes to its domestic check-in processes including the first of several major terminal improvements around the country starting at its biggest domestic port of Auckland .

The changes include a new state-of-the-art check in and boarding experience, introducing a new layout and design, new kiosks that enable customers to print their own bag tags, a direct to conveyor belt bag drop zone to eliminate queues, new gate scanners for straight to gate check in and boarding for customers without bags and several new technological enablers for frequent flyers.

In addition, Air New Zealand distributed approximately 100,000 customized OTI Smart Stickers to its most frequent domestic travelers to be attached to the back of their mobile phones, which will serve as a permanent and reusable boarding pass. Frequent flyers simply present their smart sticker-enabled mobile phone to specially equipped kiosks or gate scanners, and their information is immediately retrieved, making the boarding process paperless.

OTI's smart sticker is an entirely self-contained, contactless payment device that adheres to multiple surfaces including mobile phones, PDAs and more. The special configuration and adhesive on the back of the smart sticker makes it easy to attach to any surface, be it metallic, plastic or other. This feature enables issuers to add contactless payment capabilities to existing mobile devices independent of the handset type and model. For the time being, the Air New Zealand program will not be utilizing the sticker's payment capabilities. The OTI smart sticker serves to upgrade products already in circulation, providing a quick time-to-market, cost effective solution, which is expected to assist issuers in increasing market share.

Oded Bashan Chief Executive Officer & Chairman of OTI said: "The smart sticker is one of the more exciting contactless products OTI has developed. By simply adding a contactless sticker to a mobile device, we provide the device with more capabilities, and the issuer with more ways to communicate with their customers and add to their product offering. Air New Zealand took it a step further by offering a unique product to its customers and providing them with a superior user experience in the boarding process."

About OTI

Established in 1990, OTI (Nasdaq: OTIV) designs, develops and markets secure contactless microprocessor-based smart card technology to address the needs of a wide variety of markets. Applications developed by OTI include product solutions for petroleum payment systems, homeland security solutions, electronic passports and IDs, payments, mass transit ticketing, parking, loyalty programs and secure campuses. OTI has a global network of regional offices to market and support its products. The company was awarded the Frost & Sullivan 2005 and 2006 Company of the Year Award in the field of smart cards.

For more information on OTI, visit www.otiglobal.com, the content of which is not part of this press release.

Safe Harbor for Forward-Looking Statements:

This press release may contain forward-looking statements within the meaning of the "safe harbor" provisions of the Private Securities Litigation Reform Act of 1995 and other Federal securities laws. Whenever we use words such as "believe," "expect," "anticipate," "intend," "plan," "estimate" or similar expressions, we are making forward-looking statements. Because such statements deal with future events and are based on OTI's current expectations, they are subject to various risks and uncertainties and actual results, performance or achievements of OTI could differ materially from those described in or implied by the statements in this press release. For example, forward-looking statements include statements regarding our goals, beliefs, future growth strategies, objectives, plans or current expectations, such as those regarding the superiority of our products and capabilities. Forward-looking statements could be impacted by market acceptance of new and existing products and our ability to execute production on orders, as well as the other risk factors discussed in OTI's Annual Report on Form 20-F for the year ended December 31, 2007 , which is on file with the Securities and Exchange Commission. Although OTI believes that the expectations reflected in such forward-looking statements are based on reasonable assumptions, it can give no assurance that its expectations will be achieved. Except as otherwise required by law, OTI disclaims any intention or obligation to update or revise any forward-looking statements, which speak only as of the date hereof, whether as a result of new information, future events or circumstances or otherwise.

SOURCE On Track Innovations Ltd.



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