According to an analyst briefing held Tuesday by market research firm Frost & Sullivan, analog-based surveillance systems will not going away anytime soon despite the benefits of IP technology.
Frost & Sullivan recently conducted interviews with over 400 key decision makers in four vertical markets within Europe including retail, mass transit, critical infrastructure and commercial buildings and found that the huge legacy analog infrastructure in the region is hindering migration to IP-based solutions.
According to the survey, 66 percent of respondents indicated that their organization uses a hybrid combination of IP and analog security solutions. In addition, 19 percent said that their entire systems were analog-based while 14 percent said that their surveillance systems included all IP technology.
"We don’t expect IP to overtake analog for the foreseeable future," said Matia Grossi, Frost & Sullivan research manager for commercial security, EMEA.
Grossi said some of the hurdles to IP adoption vary from market-to-market. For example, the survey found that within the critical infrastructure market, IT department collaboration, other priorities and a lack of understanding of the technology were the biggest hindrances to IP adoption. In the mass transit market, however, the survey found that decision makers heavily rely on the recommendation of the project integrator when determining what type of security technology to buy.
According to Grossi, vendors and integrators need to start educating end users about the benefits of IP and take a more consultative approach to security as more CIOs and IT managers are now involved in the decision making process when it comes to the purchase of security products.
Grossi added that the focus of vendors and integrators also needs to move from the cost of the products to showing the return-on-investment (ROI) that IP solutions provide. In some cases, Grossi explained that integrators may also want to highlight the benefits that IP solutions provide beyond security, including workforce management, energy efficiency and business intelligence, tailoring different solutions for different vertical markets.