NBFAA to become ESA
Group votes to change name to Electronic Security Association
To members it’s big news; to others it may be ho-hum news, but the long-standing presence of the NBFAA is now going to be rebranded as the Electronic Security Association. It does have a nice ring to it, and the name is designed to stop the NBFAA from being perceived as an alarm system dealer’s association. The members have clearly been doing more than alarms for years (access control and video surveillance are two big installation categories for the association's members), so it’s a ripe time for the association to adjust its name and reflect that change in its constituency.