HID focusing on innovation

Company lays out its market strategy in briefing


If there was one word that could best sum up the market strategy of HID Global it would be "innovation."

The secure identity solutions provider held a briefing this week at ISC West to discuss the company's market strategy moving forward and some of its new solutions.

Denis Hebert, president and CEO of HID, told a gathering at the briefing that the organization internally examined what innovation consists of and discussed how they wanted to deliver innovative solutions to their customers.

Among some of the keys to HID future's noted by Hebert include interoperability of solutions as well as virtualization through things such as NFC duality (using a cell phone as a credential or reader).

"Our world is changing. These (types of solutions) are taking place," Hebert explained. "It's not just somebody's pipedream. The whole concept of end-to-end secure transactions should apply to the security industry."

One of the new solutions that Hebert said HID would be rolling out soon is its Trusted Identity Platform (TIP), which is essentially a framework for the future delivery of secure products and services. In other words, it's a trusted transaction system working on the premise that if the end points are trusted, so to can the transaction.

"We believe this is the future of the physical world," Hebert said.

Some key elements of the TIP, which HID has already introduced into its own organization, include a unified security architecture for a managed set of identity data, content independence within a standards-based model, using a layered security model, and key management with related security polices and procedures.

Hebert added that the company would be introducing the new platform to channel partners later this year.

In other HID news, the company also announced that it has released a new developer's edition for the company's Asure ID 2009 secure ID card personalization software. The solution enables customers, integrators and third-party developers to incorporate a wide variety of Asure ID functionality into their own applications.

The company will also be previewing new FARGO direct-to-card printers and the Edge Evo reader line.