ADT hosts media summit

Today’s ever-evolving security industry is no longer the traditional “burg and fire” that it was for decades and electronic security service provider ADT Security Services, Boca Raton, Fla., is making it clear that they are not going to be left behind within that single category.

Hosted at the Carrollton, Texas office, the 2009 ADT Media Summit, organized for attending media professionals in the industry, covered a plethora of topics on the agenda, from: a behind-the-scenes tour of ADT’s IP Technology Lab; to a side-by-side discussion led by state and local government officials and police chiefs of municipal security surveillance systems in Bryan and McGregor, Texas; to a seven-panel industry expert and end-user roundtable on security trends, challenges and solution; a discussion presented by Jay Montgomery, corporate director of Security for Kinder Morgan on special security considerations for petrochemical and chemical facilities; and much more.

In speaking with Bob Tucker, director of Public Relations for ADT, it was clear that they are succeeding in breaking from that label of being more than just a residential “burg” company.

An example of this is in ADT’s Back-to-School survey conducted by Zogby International, which was released on Aug. 25. In a Tuesday morning broadcast across 27 TV and radio stations nationwide, Mary Liz Singleton, a retired school teacher with more than 30 years of experience as a teacher and principal in Texas and Tennessee, and Patrick Fiel, public safety advisor for ADT, discussed statistics from the survey which shows that one out of ten teachers believe their school is unprepared to protect kids. From the 400 K-12 teachers surveyed, major concerns expressed included:

• Worry that students would bring a weapon onto campus—24 percent
• Students being involved with street gangs—12 percent
• Worry about violence happening in other schools— 12 percent
• Not enough awareness of dangers to students on campus— 10 percent

ADT also offers a number of security services to nearly five million commercial, government and residential customers, of which include over 20 major national airports and more than 10,000 schools

A presentation on global technology security solutions, presented by Jay Hauhn, vice president of Technology, ADT, also helped explain how ADT is working to bring new technologies to its customers.

“It is our job to make sure that we can provide a solution to our customer before anything is promised,” he said.

The process in being able to provide a solution to a customer follows a rigorous product line management, otherwise referred to as “Rally Point,” in which the product management team looks at all aspects of a product and either approves or denies whether a product can move on to the next step, according to Hauhn.

Hauhn continued in breaking down the definition of technology into a number of categories, including truly emerging, mature technology but new to security; and existing technology but emerging in security.

“Video analytics is still emerging,” explained Hauhn. “When 9/11 happened, video analytics was supposed to be the cure-all for everything. Right now, there are still challenges in using facial recognition efficiently.”

Other aspects of changing technology discussed included service oriented architecture, wireless mesh networks, biometrics, standards for IP video, mass notification, and more.

Whether it be providing a solution in access control, intrusion detection or even video surveillance for a municipality, it is clear to see that the company has a clear vision in being able to provide solutions for their customers.

“What’s important to our customers is knowing the customer’s business and what their goals are, the size and scope to be able to deal with our customer’s on every level and having that single point of contact to address their needs,” said Jack Feingold, vice president, ADT.