ATLANTA, July 14 - In an effort to help increase its membership among systems integrators and suppliers, the National Burglar and Fire Alarm Association (NBFAA) announced Tuesday that it is considering changing its name to the Electronic Security Association or ESA.
According to NBFAA President Mike Miller, the organization’s strategic planning and executive committees voted unanimously to update the association’s brand name, which they feel will not only help strengthen the non-profit, but also allow it to connect with a broader membership base. Miller also believes that the name change will help in the association’s legislative efforts.
“Our government relations group found it would be much more helpful if we had a shorter name, one that showed who we are and what we do,” he said. “A lot of times we had to educate people on the name than on the issues we were trying to focus on. (ESA) is more of an all encompassing name and we believe it will provide a more positive name to what we do in the industry”
Additionally, the NBFAA feels that “Electronic Security Association” would more accurately represent the services that its members provide and give the organization a more concise and contemporary brand name.
Miller added that all of the feedback he has received on the new brand has been positive and he is hopeful that the name change will become official within the next two months. NBFAA members with questions or concerns about the new name can send e-mails to firstname.lastname@example.org by July 22. A vote on the new name by general membership will be conducted via mail within the next 60 days.