SIMCom Licenses Red Bend Software's vCurrent(R) Mobile for Remote Software Management of M2M Wireless Devices

Third Largest Global Cellular Module Supplier Eliminates Manual Updates, Cuts Costs and Extends Product Lifecycles with Firmware Over-the-Air Updating

BEIJING , Jan. 28 /PRNewswire/ -- Red Bend Software, the market leader in Mobile Software Management (MSM), today announced that SIMCom Wireless Solutions ( Shanghai ), a world-leading supplier in high-quality wireless modules, has licensed Red Bend's vCurrent(R) Mobile firmware over-the-air (FOTA) software for use in its machine-to-machine (M2M) product portfolio. SIMCom is the third largest cellular module supplier in the world.

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The multi-billion dollar M2M marketplace is expected to ship 95 million modules in 2013, according to market research firm ABI Research. Speaking at M2M United 2008, ABI Research's Senior Analyst Sam Lucero recognized the growing importance of FOTA for the M2M market. "For M2M, the benefits are operational efficiency and cost reduction. With M2M modules growing in complexity, FOTA enables manufacturers to perform software improvements over the air, without needing to send a field technician on site."

"SIMCom's deployment of Red Bend's FOTA software for its M2M modules opens new opportunities for us in the growing M2M sectors in China , India and Vietnam," said Danny Wang , Country Manager of Greater China for Red Bend Software. "As the market leader in firmware updating for the mobile industry, Red Bend is bringing the benefits of FOTA to the leading M2M suppliers worldwide to help them reduce maintenance costs and deliver a continuous stream of software improvements."

The licensing agreement between Red Bend and SIMCom provides seamless management of mobile devices and M2M modules. vCurrent Mobile provides a cost-effective, fast and reliable method of wirelessly reflashing the firmware on mobile devices to ensure that software is up-to-date with the latest enhancements and features. vCurrent Mobile will add new capabilities to SIMCom's M2M products, including eliminating manual field software updates, enabling cost-efficient remote application maintenance and improving the reliability and lifespan of M2M-enabled products. SIMCom's wireless modules are deployed in a wide range of consumptive and industrial products, including wireless local loop (WLL), transport application, remote control, security device, industry application, wireless POS, mobile computing and wireless access product solutions.

"Red Bend's FOTA software easily integrates into the wide variety of our devices and performs wireless updates to the devices that are already deployed in the field," said Adam Liao , Vice General Manager for SIMCom. "We have already seen that FOTA updates have resulted in cost savings and operational benefits that add value to our module applications and increase our competitive advantage."

FOTA updating has become a critical part of advanced module deployment. Red Bend's vCurrent Mobile is used to provision the M2M devices, keep the modules up-to-date and in sync with changing standards and customer requirements, and perform updates in a secure manner. FOTA can be used in any M2M application, including: telemedicine, emergency services, public transport, mobile computing, industrial processes, vending machines, information and display, point of sale, digital broadcasting, automatic meter reading, security and surveillance, fleet and freight, auto telematics and data synchronization.

About SIMCom Wireless Solutions

SIMCom Wireless Solutions ( Shanghai ), a subsidiary of SIM Technology Group Ltd., is a world leading supplier in high quality wireless modules for different technology platforms in GSM/GPRS/ EDGE, WCDMA/HSxPA and TD-SCDMA. ABI Research reports that the Cellular Module shipment based on SIMCom solutions has placed the company in the No. 3 position in the worldwide market in 2007. By partnering with third parties, SIMCom Wireless provides customized design solutions in M2M, WLL, Mobile Computing, GPS and other applications. For more information about SIMCom Wireless Solutions ( Shanghai ), please visit www.sim.com/wm or contact by email: simcom@sim.com.

About Red Bend Software

Red Bend Software, the leader in Mobile Software Management (MSM), provides client software for managing firmware, applications and devices over the air. The company's award-winning MSM products enable device manufacturers, mobile operators and software developers to increase revenues, reduce support costs and achieve faster time to market by remotely managing their software assets on mobile devices. Red Bend's software has been deployed in 410 million mobile devices by seven of the top 10 handset manufacturers, including LG Electronics, Motorola, Sharp, Sony Ericsson and ZTE, as well as 30 other leading companies in the mobile, M2M and WiMAX markets. Unlike device management vendors with proprietary end-to-end systems and manufacturers' internally developed solutions that are platform specific, Red Bend is the only company offering independent client software that is interoperable with any standards-based server and that works with any platform on any type of mobile device. Founded in 1999, Red Bend is a privately held, venture capital-financed company with offices in China , Israel , Japan , Korea, the U.K. and the U.S. To learn how Red Bend is bending rules and breaking boundaries with mobile software management, visit www.redbend.com.

SOURCE Red Bend Software



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