Cost is affecting video surveillance adoption, says research group

Research company Frost & Sullivan has recently released its "Asia Pacific Video Surveillance Market" report, which is now available also from ResearchandMarkets.com. The report "provides country specific response of the market for video surveillance cameras, digital video recorders (DVRs), network video recorders (NVRs), video servers, and surveillance software. In this research, Frost & Sullivan's expert analysts thoroughly examine the following geographic regions: Singapore, Malaysia, Thailand, ANZ, emerging countries (Indonesia, the Philippines, Vietnam), China, Taiwan, Hong Kong, South Korea, India, and Japan."

Research and Markets issued a summary statement of the overall Asia-Pacific video surveillance market that reflects global pressures put upon security by cost-sensitive buyers. Among those price sensitivities are the price comparisons between analog and IP cameras, and the price differentiation between established brands and the "low-cost products from countries such as China and Taiwan."

Research & Markets' summary of the report appears below:

Recent economic pressures have boded well for the video surveillance market in the Asia Pacific, with companies forced to resort to technology to cut costs and reduce staff strength. They have begun to realize that the one-time charge of installing a camera is far less than the salaries and benefits that will have to be paid to a guard. The companies that have not been convinced about the advantages of installing an IP surveillance camera will be daunted by the high prices of IP cameras, which are currently 1.5 times higher than analog cameras. The prohibitive costs are a deterrent not just for businesses but also governments; however, this consumer apprehension is not expected to hold back the penetration of IP video surveillance in the Asia Pacific, especially the major, established brands. Technology improvements and standards such as H.264 are driving the growth of the IP camera market by reducing storage and bandwidth requirements, says the analyst. Other storage improvements driving video surveillance include solid-state drive (SSD), decentralized storage, and server virtualization.

Apart from technology improvements, the projected dip in the prices of IP cameras are expected to narrow the pricing gap between IP and analog systems. The increasing presence of low-cost products from countries such as China and Taiwan will further drive down prices, as will the tough economic conditions that compel companies to offer competitive prices. The market has got another boost with the decline in the prices of hard disk drives (HDDs) over the past few years, which has enabled end users to enhance video recording infrastructure and increase the quality (frame rate) and capacity of video storage equipment, notes the analyst. The end-user markets are also accepting of IP for security, as it has the ability to integrate with other technologies such as biometrics for access control and surveillance.

The video surveillance market has significant opportunities in the Asia Pacific, especially considering some of the market segments are mature, while some are still emerging. To secure a competitive advantage, market participants should look to deliver superior customer service and technical support. They are helped along in their efforts to boost the adoption of surveillance by the decision of various governments to extend a stimulus package and expand infrastructure.

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