deister Electronics restructuring its sales team

RFID solutions developer deister Electronics U.S.A. continues the restructuring of its sales team as the company announced Wednesday that it has named Cynthia Johnson regional director for the South.

According to a statement issued by deister, the company is restructuring its organization to support previously launched marketing efforts designed to better service customers on a regional basis.

A veteran of the security industry, Johnson brings relationships with security executives at FedEx, Best Buy, Neiman Marcus, Blackberry, UPS, AT&T and more to deister. Johnson joins Johan Stolwijk, regional director for the West, Glenn Burger, regional director for the North, and Barbara Jenner, sales support, as part of the new regionalized sales team.

"Cynthia is known in this industry not only for what she brings to the companies she represents, but also for her relationships with her clients as a straight-shooter who looks out for their best interests." said Leon Chlimper, vice president of sales and marketing for deister. "Hiring Cynthia and placing Johan and Glenn in new roles fits deister’s continued drive to better service our customers. We’re ensuring that, as we grow, customers still get the personal attention of a small company no matter how large we are."