Autonomy Powers Vertical Search for IT Professionals

CAMBRIDGE, England and SAN FRANCISCO, California , July 15 /PRNewswire-FirstCall/ -- Autonomy Corporation plc (LSE: AU. or AU.L), a global leader in infrastructure software for the enterprise, today announced that Foundography(TM), a subsidiary...


CAMBRIDGE, England and SAN FRANCISCO, California , July 15 /PRNewswire-FirstCall/ -- Autonomy Corporation plc (LSE: AU. or AU.L), a global leader in infrastructure software for the enterprise, today announced that Foundography(TM), a subsidiary of Nexus Business Media Ltd, has selected Autonomy to power vertical search on its website for IT professionals: foundographytech.com. The site enables business information users to access only the information they want and through Autonomy's unique conceptual capabilities delivers an 'already found' set of results, providing pertinent information users may not have known existed. The site also presents a unique proposition for advertisers, providing conceptually targeted ad selling.

"The huge volume of information on the Web is causing web-blindness and a high level of user frustration - very few people actually find the information they're looking for first time," said Neil Thackray , CEO of Foundography. "We strongly believe that vertical search is the answer and Autonomy's IDOL, with its unique conceptual and contextual abilities, is ideally suited to identify vertical-specific content on the Web, making it more accessible than ever before."

Maintaining superior user-experience is a key factor in driving traffic, maximizing user retention and increasing impression rates. Powered by IDOL, Foundographytech.com, enables users to:

In the near future, users will also be able to receive alerts when their favorite content is updated, send collections of articles to colleagues and provide feedback to the system, further improving the user-experience.

Foundography selected IDOL after a competitive procurement primarily due to its ability to provide relevance and meaning. "Autonomy was more robust, more capable and more interesting in terms of enhancing user-experience than the other solutions we evaluated. Following the successful deployment of foundographytech.com, we hope to quickly expand into other verticals. Multimedia content will also be incorporated into the site in the future," continued Thackray.

"We are delighted that Foundography has chosen to embrace IDOL's conceptual capabilities to not only provide users with a new user-experience but also drive revenue," said Mike Lynch , CEO of Autonomy. "We look forward to working with Foundography in the future."

About Foundography

Foundography(TM) is a trademarked vertical search solution owned and managed by foundography(TM) Limited, a subsidiary of Nexus Business Media Ltd. The founders of foundography.com are a team of experienced publishers and web technologists who are committed to delivering a range of vertical search tools that provide relevance and meaning to user search requests.

Foundography's first market focused launch, foundographytech.com is the result of an extensive research and development programme, which goes back over two years. The strategic objective of Foundography is to provide business users with a 21st Century solution to the challenges of keeping abreast of the changing nature of their industries. Foundography is also driven by a determination to create a new model by which buyers and sellers can come together within any given business market.

About Autonomy

Autonomy Corporation plc (LSE: AU. or AU.L) is a global leader in infrastructure software for the enterprise and is spearheading the meaning-based computing movement. Autonomy's technology forms a conceptual and contextual understanding of any piece of electronic data including unstructured information, be it text, email, voice or video. Autonomy's software powers the full spectrum of mission-critical enterprise applications including information access technology, BI, CRM, KM, call center solutions, rich media management, information risk management solutions and security applications, and is recognized by industry analysts as the clear leader in enterprise search.

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