Developers Break Ground on Hotel, Homes and Retail Project in Hollywood

Major joint development at Hollywood and Vine Metro Red Line station to cost upwards of $600M


HOLLYWOOD, Calif.--(BUSINESS WIRE)--Feb. 12, 2007--Two large national real estate developers joined Mayor Antonio Villaraigosa and a host of city, agency and community officials today to officially break ground at the world-famous Hollywood and Vine intersection to build one of the largest, most ambitious mixed-use, transit-oriented development projects in Los Angeles.

The $600 million development project will include a 305-room W Hotel, 143 W Residences, 375 luxury rental apartments (including 78 affordable units), approximately 50,000 square feet of retail space and transit plaza improvements at the Hollywood/Vine Metro Red Line Station in Hollywood.

Project developers are Gatehouse Capital Corporation and Legacy Partners. The development is a result of five years of planning, negotiation and collaboration with the Los Angeles County Metropolitan Transportation Authority (Metro), Community Redevelopment Agency of the City of Los Angeles (CRA/LA), Los Angeles City Council and the Hollywood community. "It has been a labor of love and patience, but well worth both the time and money," stated Marty Collins, president and CEO of Gatehouse Capital.

"This project fulfills many of the goals I've identified if we are to realize the 'City of Our Dreams.' This development embodies the principles of smart planning and growth. We need to encourage these types of projects to make LA a more livable city for people who work here, for employers staking their futures here and for the families who want to grow here," said Mayor Antonio Villaraigosa.

"This is the most exciting day in Hollywood since the return of the Oscars to the Kodak Theater," said City Council President Eric Garcetti. "With glamour on the outside and living-wage jobs and a housing mix to serve Hollywood workers at all levels on the inside, this development will make this once bustling intersection a destination once again, not only for tourists, but for residents too."

The project will be developed on the entire city block bounded by Hollywood Boulevard to the north, Vine Street to the west, Selma Avenue to the south and Argyle Avenue to the east, with the exception of the historic Taft Building located on the northwest corner of the block at the Hollywood and Vine intersection. The Hollywood/Vine Metro Rail Red Line Station is located at the northeastern corner of the project site.

The project is a product of Metro's Joint Development Program, which works closely with public and private partners to encourage high-quality, transit-oriented development around Metro station sites and along transit corridors. Its goal is to help reduce auto trips and relieve congestion through transit-linked development. To date more than $1 billion has been invested in such programs since 1993.

"Metro has spearheaded yet another high-profile development project on the Metro Red Line, one that will transform the Hollywood/Vine Station into a thriving transit plaza complete with nearby housing, commercial and entertainment centers," said Gloria Molina, Los Angeles County Supervisor and Metro Board Chair. "Transit-oriented developments like this are now underway throughout Los Angeles County, and will play an increasingly vital role in helping improve regional mobility and quality of life for our residents."

The Hollywood and Vine project will provide numerous benefits to the community. Among the project's public benefits are 78 affordable rental apartments, coordination with Worksource Hollywood to implement a first-source hiring program to facilitate the employment of local residents, $30,000 to fund community outreach programs for the Health Insurance Trust Fund, $100,000 to fund job-training programs for the Culinary Institute and $50,000 for Health Care Careers, and a $500,000 endowment to the Hollywood High School for Performing Arts. In addition, the development Joint Venture HEI/GC Hollywood & Vine has signed a neutrality agreement with the Hotel Employees and Restaurant Employees Union, Local 11.

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