Road Deal Opens up Development for Major Mall in Wis.

Oconomowoc - Waukesha County Executive Dan Vrakas is to unveil today an agreement on a $25 million freeway interchange deemed crucial to the development of a large upscale shopping center at Pabst Farms. Debate over who would pay for the...


"The intensity of this is what's changed significantly."

Theater, 2 hotels

General Growth Properties, the second-largest developer of malls in the country and the owner of Mayfair Mall in Wauwatosa, has proposed a mall including a multi-screen cinema and two hotels.

The main section of Pabst Farms Town Centre would be an enclosed multistory structure with two or three large anchor stores; two smaller anchor stores, such as a bookstore; and 100 to 120 smaller shops.

Another part of the complex, west of the enclosed mall, would be an open-air mall with small one-story shops and sidewalks.

A 16-screen movie theater and restaurants are planned east of the enclosed mall.

A 44-acre parcel east of the cinema would be the site of retailers that operate stand-alone big-box stores.

Highway P, known locally as Sawyer Road, is east of the big-box store area. The interchange would allow motorists to get on and off I-94 there, and plans call for an intersection with a road leading into the mall complex to be built on Highway P.

Vrakas' plan, included in his 2008 capital budget, must win approval from the County Board.

Board approval also will be required for the memorandum of understanding that outlines details of the agreement involving the state, the county, the city and Pabst Farms Development.

Vrakas said he was confident of board approval for the funding plan because the cost of the interchange would be shared and the economic benefits of the mall would be huge.

"I think we have a proposal that meets the needs of the county and the taxpayers," he said.

$1.75 million

What Waukesha County and Pabst Farms Development Inc. each would contribute toward the interchange

$15 million

Estimate of yearly state sales tax revenue from the mall

Copyright 2007, Journal Sentinel Inc. All rights reserved.